With temperatures reaching 90 degrees or more this week, the local owners of Ice Daddy's Shaved Ice Inc. hope Mahomet residents will beat the heat with their sweet treats.
The local favorite food truck can be seen at the farmers' market in downtown Mahomet, where it frequently swaps rotation schedules with Kona Ice of Champaign.The joint venture between Jedi and Mellissa Brown and friend Frank Byers, all of Mahomet, began in 2015 with a single idea."My buddy (Byers) came to me and said, 'Look, I've got this business idea for a shaved ice truck and I know you're really the guy that can make it happen.'" Jedi Brown said.
Brown didn't hesitate and joined forces with his wife, Mellissa, and Byers to turn the food truck into a reality.
"We put together a plan and it was one of those things where you start talking about it and you're like, 'This isn't ever going to happen,'" Jedi said.
The Eastern Illinois University business major has spent the majority of his life in food service. He started his career at Arby's and worked his way to the University of Illinois' Food Dining Services.
Before opening the shaved ice business, the co-owners had to accomplish numerous steps from finding the truck, building the inside, getting the OK from the health department, following village regulations and finally finding a place to set up shop.
"Being a mobile unit, we can travel around and we don't have to be in one area all of the time," Jedi said. "We can chase the business, if you will, and don't have to wait for people to come to us. We can go to the people."
When it came time to open for business, Mahomet native Jedi Brown looked no further than his hometown.
"We're all about supporting local community," Jedi said.
Ice Daddy's first event was at a Mahomet-Seymour Youth Football League in 13 Acres Park. Now, the shaved ice truck can be seen at several community staples, such as Dawgapalooza, farmers' markets, Mahomet Music Festival and Relay for Life.
"We've had our ups and downs, but the community's really supported us in getting it going," Jedi said. "A lot of people here in the community have been really great about letting us set up in the parking lot to support local businesses."
Shaved ice treats start at $2.50 for a small